WeightWatchers Launches Kitchen Appliance Range at B&M

New product line offers health-conscious cooking solutions.

February 20, 2025

WeightWatchers has partnered with retailer, B&M, to launch an exclusive line of health-focused kitchen appliances available only at B&M stores across the U.K. The range includes health grills, air fryers, blenders and juicers designed to support healthier cooking and lifestyle choices.

Developed through a licensing partnership with Beanstalk, WeightWatchers’ exclusive U.K. licensing agency, the collection aims to provide practical, accessible tools for home cooking. The partnership combines WeightWatchers’ science-backed weight health knowledge with B&M’s reputation for providing accessible, high-quality products.

The appliances feature modern designs, user-friendly functions and come with WeightWatchers recipes to help consumers incorporate nutritious meals into their daily routines.

The product line is now available exclusively at B&M locations throughout England, Scotland, Wales and Northern Ireland.

Read more about:

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

You May Also Like

Formula 1 Exhibition lands in Amsterdam

Banijay Kids & Family Unveils Latest Mr Bean Brand Deals

Wondery Unveils Star-Studded Lineup for Exhibit C Presents: A True Crime Cruise

Kids Preferred Signs Multi-Year ‘Peppa Pig’ Licensing Deal with Hasbro

Feb 19, 2025

Feb 18, 2025

Feb 13, 2025

Feb 17, 2025

Dec 9, 2024

Dec 2, 2024

LATEST ISSUE

The latest issue of License Global has launched! License Global’s December 2024 magazine features Universal discussing “Wicked,” our Gen Z Fashion Report predicts what businesses need to succeed with the demographic, we predict which toys will make their mark in the new year in The License Global Toy Forecast 2025, License Global's Influentials amplifies those in the brand licensing industry who have made a difference, we look back at some of the biggest licensing deals from 2024, and much more.

Automotive & Cars

Brand Licensing: A Driving Force

Food & Beverage

Ready for Pickup: GoTo Foods Expands Global Reach Through Licensing

Toys & Games

The License Global Toy Forecast 2025

Fashion

The Gen Z Fashion Report

Copyright © 2025. All rights reserved. Informa Markets, a trading division of Informa PLC.